About me

I was born in Biella in 1966. In 1980 I moved to Verona and began my agricultural studies, while at the same time practicing farming on my family’s land in Valpantena. In 1988 I relocated back to Biella to spend a short period at Prestoleasing Spa, now Generalfinance Spa, founded by my father Armando, with the aim of restructuring it. 

This was the beginning of a very long period during which I was in charge, as Managing Director, of converting the financial activity from leasing and consumer lending to factoring for distressed companies.

Starting from 2005, I also dedicated myself to creating a totally innovative wine-hotel project: La Collina dei Ciliegi and Ca’ del Moro Wine Retreat, which I launched in 2018.

In 2013, I gave life to the “CLUB SkyLounge VIP la Collina dei Ciliegi” inside the San Siro stadium in Milan: for the first time shows such as football and concerts can be watched live from a place where great wines meet the cuisine of starred chefs. During these years, new enduring professional relationships were cemented..

In 2015, I founded GGH – Gruppo General Holding Srl, and I launched the Generalfinance public listing project in the AIM Italia market. At the beginning of 2016, I renounced due to the negative trend of the capital markets.

In the same year, I decided to open up the capital of Generalfinance to Credito Valtellinese S.p.A. – followingly incorporated by Crèdit Agricole Italia S.p.A – which becomes official in 2017. This deal was fundamental in supporting the growth of Generalfinance.
In 2018, I started the “Supervalpantena” project: 24 Ha of innovative IGT vineyards to complement the 10 Ha of traditional DOC vineyards.

In 2020, I founded Advini Italia Spa, a joint venture with the French group AdVini Sa. A strategic partnership that is articulated in several assets: the positioning of the fine wines of La Collina dei Ciliegi in the horeca channels in more than a hundred countries, where AdVini is also present through investee distribution companies, the distribution in Italy of French and South African high-end wines including Maison Champy, Antoine Moueix Properties Bordeaux and Ken Forrester Vineyards Sud Africa, the acquisition of Italian wineries, and lastly, wine tourism, which connects Ca’ del Moro Wine Retreat with AdVini’s experiential offer, represented by six resorts and five restaurants immersed in the heart of the vineyards of France and South Africa. 

In 2022,I participated in the foundation of ‘Rete Valpantena‘, a network for the valorisation and promotion of the food and wine production and offerings of an unique territory, highly focused on the quality in all of its expressions, and which sees the collaboration between Agricola Pernigo, Angelini Wines & Estates, Costa Arente, La Collina dei Ciliegi and Ca’ del Moro Wine Retreat, Ripa della Volta and Ristorante La Cru with Villa Balis Crema at the starting line. A project that was born from discussions with six other visionary entrepreneurs like me who, in proudly sharing their belonging to the Valpantena area, have put together a medium- and long-term action strategy to develop territorial identity projects capable of involving an increasingly broader public in Italy and abroad. 

On June 29, 2022, I rang the bell to start trading Generalfinance S.p.A. shares on the Euronext Milan market, STAR segment. The debut on Euronext STAR Milan represents the achievement of a dream for my entrepreneurial journey and the addition of a fundamental step  for Generalfinance, strengthening the growth path that the company has undertaken since its inception. The public listing comes exactly 40 years after its founding: a symbolic milestone that proves the goodness of the results achieved so far and that, at the same time, inaugurates a new season, projecting the company to new and ambitious horizons.

My strength is my team!

In the life of an entrepreneur, there are daily challenges; they are like peaks for an alpinist. They fill you of joy, adrenaline and enthusiasm, sometimes they leave you healthy scars. The book an entrepreneur writes every day is filled with pages telling difficulties, problems solved, mistakes, opportunities and successes, sometimes as big as Everest.

I believe the most important challenge of my life has been to be able to write ‘my book of mistakes’ and use it daily to grow personally and to make my team and my businesses grow.

The ingredients I have developed over the course of my long entrepreneurial journey that have allowed me to go beyond my limits are: heart, passion, hard and constant commitment, dedication, tenacity, humility, honesty, determination, patience, open-mindedness, willingness to change, listening skills, respect for the others, team spirit and the willingness to surround myself with capable people I can trust. 

I have many blessings! I have a wonderful family; I have a lot of fun and I still have a lot to learn.

My charges

    • Generalfinance > CEO

    • La Collina dei Ciliegi > President e CEO

    • Generalbroker > Vice President

    • Assifact > Counselor

    • Rete Valpantena >Vice President

Areas of expertise

Factoring to SMEs

Distressed companies

Wine business

Hospitality and catering

Years of business
Corporate participations

Contact me